2021 just started and it has already been an important year for women. Kamala Harris was inaugurated as the first female Vice President of the United States. Whitney Wolfe, the founder and CEO of Bumble, became the youngest woman to take a company public. Ngozi Okonjo-Iweala is the first woman and first African to hold the position of Director-General of the World Trade Organization. And, more women are making history every day.
This year, the theme for International Women’s Day is #ChooseToChallenge. In the words of the IWD Committee, “A challenged world is an alert world.” That’s why we’re choosing to challenge gender bias and inequality in finance.
Stereotypes about women and money exist in all corners of pop culture. As Kathy Pierre from Relevant Magazine puts it, “[These stereotypes are] so pervasive that as a society, we’ve come to think those depictions are art imitating life, but that’s not the case.”
Women are bad with money? Nope. Women earn better investment returns than men.
Women interested in finance are cruel or heartless? Wrong again. Women are more likely to pursue socially responsible investing.
While the stereotypes are quickly disproved, the repercussions of these ideas don’t disappear so easily.
Stigmas and stereotypes have historically worked in collaboration with legislation blocking women from financial advancement. Women are less likely to invest than men and more likely to believe it’s not their responsibility to manage household finances.
We must continue to confront these stereotypes until all people feel that they have a voice in their financial well-being.
Challenging Bias Every Day
At Invested Interests, we believe in living your values every day. Whether you’re buying a gift for a friend or treating yourself to a coffee on the way to work, there is always an opportunity to support the causes you’re passionate about.
Ready to align your investments with your values? Reach out to our team!